Blockbuster strategies that break through
An expert approach to branded storytelling and communications—crafted to cut through noise and fuel momentum.
What We Do
Agency results (minus the sticker shock)
On the Ridge delivers senior-level strategy and hands-on execution—without the layers or overhead. Whether launching a new brand or navigating a critical moment, our work is built to drive both traction and trust.
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Positioning, narrative development, executive visibility, influencer marketing, brand architecture and messaging frameworks
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Investor communications, capital-raising narratives, launch strategy, demand marketing
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Earned and owned media strategy, crisis communications, employee engagement and culture communications
Clients & Experience
Biotech, Foodtech & Health
Vertex Pharmaceuticals
Motif FoodWorks
Elo Life Systems
Intuitive Surgical
Verb Biotics
TEch
Workday
Yahoo!
VMware
Juniper Networks
Solectron
InFocus
Consumer & Retail
Clif Bar
Gap
Old Navy
Banana Republic
Piperlime
Nonprofit & CSR
Product(RED)
Gap Foundation
Vertex Foundation
Yahoo! Employee Foundation
RESULTS
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Across 400+ articles, including Bloomberg BusinessWeek, The Wall Street Journal, Fast Company, NPR, CNN and more
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Through clear messaging, investor materials and market positioning
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Via op-eds, keynote platforms, mainstage conference appearances (including South By Southwest) and profile features
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That opened new markets, attracted top-tier media and redefined categories
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With crisis communications during leadership transitions, product recalls, lawsuits, hostile takeovers and sensitive internal issues
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With attention-grabbing employee communications, cultural alignment, and business transformation that secured awards, including Fortune’s Best Places to Work recognition
About On The Ridge
On the Ridge was founded by Matt Roszell, a communications and marketing leader with a track record of helping companies—from startups to industry icons—grow, connect and stand out.
Drawing on a network of seasoned creatives, strategists and specialists, On the Ridge leads both strategy and execution—tailoring each engagement to a client’s specific business goals, stage and communication needs.
We combine clear thinking, compelling storytelling and hands-on delivery to produce real results.
